Vision & Mission


“The first-choice of growers”

“We aim to be a top priority choice of agriculturalists in Southeast Asia by delivering excellent products and services that boost quality and productivity in farming.”

  1. We Strive to Create Values
    We are committed to bringing new values to farmers and agriculture, by providing superior quality products and services, continuously invented and developed to increase farming productivity. Our services will spread over to farmers in ASEAN countries and be even diversified further to enhance our value chain in agriculture industry.

  2. We Develop our People
    We are committed to growing our people, by providing learning opportunities and by creating a corporate culture where employees encourage each other to grow together. We will keep evolving our organization to accommodate changes in business environment.

  3. We Care for Society
    We are committed to making environmental friendly and sustainable business processes as well as creating positive influences to society, by integrating corporate citizenship and sustainable development concepts into our business practice.